“Rohbau” is the name of the shop and also the style in which three high-quality outdoor brands (Icebreaker Ugg, Nau, Victorinox) are presented. The interim urban outdoor shop is to be operated for 14 months and is located in a building complex on the Europaallee.

Transa is the largest outdoor outfitter in Switzerland. In September 2012, Transa opened its flagship store with a sales area of 3,000 m² on the Europaallee directly next to Zurich’s main train station.